Shapes in use

Our shapes are consistent, and versatile. They can be scaled, combined, and adapted for many uses: icons, layouts, illustrations, patterns and product visuals.

Patterns

Shapes can be layered or repeated to create patterns, textures, and backgrounds. This can add depth, energy, and playfulness while staying true to the brand.

Backgrounds

Shapes are used in white over gradients to ensure contrast and clarity while maintaining visual softness. Placed on brand gradients, white shapes stand out crisply, enabling clear communication without interrupting the color flow.

Characters

Characters and shapes interact dynamically to create depth and visual dynamics. While they are primarily placed within defined shapes, they can extend beyond these boundaries to add a sense of dimensionality.

Photography

Shapes can also appear subtly as outlines over photography, adding visual interest without overwhelming the image. Using soft strokes or semi-transparent lines, they frame content, and guide the attention in a simple way.

Storytelling

Shapes can also be used as outlines in graphic formats to highlight text. This technique provides strong visual support for copy, helping key messages stand out clearly, especially in dynamic formats like social media posts.