Pumble

Primary colors

Pumble’s primary color palette consists of Pumble purple, white, and black. The signature purple expresses creativity, openness, and reliability, key traits of modern communication. Black and white come from the core CAKE.com brand, reinforcing consistency across the entire ecosystem.

Secondary colors

Secondary colors are derived from Pumble’s primary purple. They are determined as steps toward lightness or darkness, forming a balanced spectrum around the central product color. While primarily used for brand gradients, these tones also support visual branding through accents, backgrounds, and content hierarchy, ensuring both consistency and flexibility in design.