Plaky

Primary colors

Plaky’s primary color palette includes Plaky blue, white, and black. The chosen blue reflects structure, organization, and transparency, qualities essential to project management. Black and white come from the core CAKE.com brand, reinforcing consistency across the entire ecosystem.

Secondary colors

Secondary colors are derived from Plaky’s primary blue, forming a tonal range that moves incrementally toward lighter tints and darker shades. This structured spectrum maintains harmony around the central brand color. While primarily used for brand gradients, these tones also support visual branding through accents, backgrounds, and content hierarchy, ensuring both consistency and flexibility in design.