Logo best practices
Color logos
Each product features a distinct color logo that reflects its unique identity within the CAKE.com ecosystem. These versions are used primarily on white or neutral backgrounds to ensure full clarity and vibrancy. They help strengthen recognition and add character while staying consistent with the overall brand system.
Monochrome logos
Black and white versions of product logos are used when color would reduce legibility or when a simpler look is needed. They ensure clarity on complex backgrounds, gradients, or photography, and support a clean, consistent appearance across all contexts.
Solid backgrounds
Product logos are shown on carefully selected backgrounds that support their visibility and integrity. When applied to solid colors, the background must always provide sufficient contrast.
Gradient backgrounds
When used on gradient backgrounds, product logos are always monochromatic. The background must always provide sufficient contrast, so lighter gradients are to be used with black logos and darker gradients are to be used with white logos.
Photo background
Use black or white monochrome product logos when color versions don’t stand out enough on photos, videos or complex backgrounds.
