Clockify

Primary colors

Clockify’s primary color palette consists of Clockify blue, white, and black. Blue represents clarity, focus, and reliability, core qualities of time management.

Black and white come from the core CAKE.com brand, reinforcing consistency across the entire ecosystem.

Secondary colors

Secondary colors are shades of Clockify’s primary blue. They are determined as steps toward lightness or darkness, forming a balanced spectrum around the central product color. While primarily used for brand gradients, these tones also support visual branding through accents, backgrounds, and content hierarchy, ensuring both consistency and flexibility in design.