CAKE.com
Primary colors
The CAKE.com brand is grounded in a high-contrast palette of black and white, establishing simplicity and bold presence. Blue serves as a supporting brand color, adding balance, recognition, and a sense of cohesion.
In specific contexts, blue may take the lead to emphasize important content or deliver greater visual impact.
White
HEX FFFFF
RGB 255 255 255
CMYK 00 00 00 00
Black
HEX 000000
RGB 00 00 00
CMYK 60 40 40 100
CAKE blue
HEX 2254E1
RGB 34 84 225
CMYK 85 63 00 12
Secondary colors
Secondary colors are shades of the primary Clockify blue. They are determined as steps toward lightness or darkness, forming a balanced spectrum around the central product color.
