Artstyle

Our visual identity features 3D illustrations that bring warmth, personality, and a modern digital feel. These scenes reflect work, and daily life, setting a friendly and optimistic tone throughout our brand.

A consistent use of blues and purples, rounded shapes, and soft lighting ties the illustrations to the core of CAKE.com.

The art style is a stylized 3D aesthetic combining characters, rounded forms, and soft lighting. It features a clean, tech-inspired color palette, glossy materials, and dynamic compositions. Realistic details blend with imaginative settings to create an optimistic tone.