Best practices

The philosophy behind the CAKE.com logo is simple, reflecting a core brand value. Using it consistently helps people recognize the brand and keeps things clear online, in print, or in visual content. It’s a strong and recognizable symbol of who we are.

Core usage

Black and white logo versions are the foundation of CAKE.com’s visual identity. This high-contrast pairing ensures the logo remains bold, legible, and instantly recognizable across all applications.


Use the black logo on white or light backgrounds, and the white logo on black or dark surfaces. 

Gradient background

​​The CAKE.com logo should always be white when used on brand gradients. These gradients are made from dark shades of blue, black, and accent colors from our product lines.

There are six main variations, designed to create contrast and keep the logo easy to read. Using the white logo on these darker backgrounds helps maintain a consistent and recognizable look.

Photo background

When placed on darker photos, the logo should always be white, and when placed on lighter photos, the logo should always be black. This is all in order to keep the logo clear, readable, and visually strong across different creatives.