Illustrations do not simply serve as decorative elements but rather a purpose to the content they’re presenting. They’re key parts of a larger visual world hidden within CAKE.com and every brand under its umbrella.
Knowledge-sharing
Present everyday, work-related topics in an interesting and fun way. Simple, yet, out-of-the-box ideas.
Web & apps
Bring clarity and simplicity to actions, options and sections to various website and application pages and windows.
Videos
Characters appear in animated videos and serve as actors and companions in presenting the given topics.
Social media
Give new meaning to social media posts and various subjects, holiday-related and knowledge-sharing campaigns.
Soul
Give character, humanity, meaning, life, and a unique touch to our brands.