We at CAKE.com aim to create a welcoming and accessible atmosphere in all our communications — this is reflected in our tone of voice.
Our tone of voice is approachable, slightly humorous, but educational and authoritative. It’s conversational and easy to understand, avoiding technical jargon that might intimidate or confuse our audience.
We use lighthearted humor to add a touch of fun and enjoyment to our messaging, making it relatable and engaging. We also aim to uphold a sense of expertise and authority, ensuring that our messages are trustworthy and knowledgeable.
This balance between friendliness, humor, education, and authority creates a unique tone of voice that reflects CAKE.com’s core values and resonates with our target audience.