When the company name, CAKE.com, needs to be represented as text in headings or paragraphs, adhere to the following rule for consistent branding:
Write the company name in uppercase for “CAKE” followed by “.com” in lowercase.
Example: CAKE.com
This typographic treatment ensures a unified and recognizable brand identity when CAKE.com logo is not in use. Apply this rule consistently across all textual representations of the company name, maintaining the specified capitalization for both “CAKE” and “.com.” This guideline helps reinforce brand consistency and strengthens the visual identity of CAKE.com across various communication channels.