Text styles
Text styles can vary depending on the visual format. If possible, use text styles defined by our guidelines — if not, make sure that the text is visible throughout the whole visual.
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Type exceptions
The light style for secondary text can be horizontally or vertically aligned. Use it for naming different types of content: quotes, campaigns, themes, dates, etc.
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Graphic elements
Apart from typography, we use a variety of other graphic elements: blurred blobs, photos, 3D illustrations, and grids.
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Examples of graphic elements applied in design
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Logo size
For an Instagram post: 328 x 40 px
For an Instagram story: 328 x 40 px or 410 x 50 px (preferred)
For a Linkedin post: 246 x 30 px
For a Twitter post: 328 x 40 px or 410 x 50 px
If the logo is not used for a social media cover or profile image, do not use a size bigger than 492 x 60 px.
Logo placement
The logo should be placed in one of the corners, or centrally aligned on the horizontal axis — like in the picture below. This is no exception for the clear space rules.
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Text color
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Heading
The linear gradient may be used only on headings or for a word that you want to accentuate. Otherwise, the headings should only be in black or white.
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Body
Body text should be in black, white, or shades of gray.