Menu About Brand Intro How to write CAKE.com Public library Brand values Brand mission Brand vision Tone of voice Brand persona Logo Logo basics Construction Clear-space Proportions Application Partnerships Logo extensions Do/Don’t Colors Primary colors Branding colors Product gradients Gradients Grey variations Do/don’t Products Clockify Pumble Plaky Typography Headings font Paragraph font Pairings Hierarchy Application Line heights Buttons Do/Don’t Social media Social media rules – Global Social media icon pack Illustrations Style 101’s Where to use and find them Color palette Use cases Do/Dont’s Video gradient Paragraph font Our secondary font is Inter. It’s used for: body texts subheadings Download