Keep it simple.
Make it work.
The foundation for everything we are and how we show up.
Start here if you’re writing, designing or creating something entirely new.
Productivity tools are not a luxury.
They should be simple, secure and available to everyone.
Download brandbook
Our brandbook contains a comprehensive set of guidelines on how to navigate and apply our brand vision to various sorts of materials and use cases.
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Download media kit
All brand assets in one place: logos, screenshots, icons, brochures. If you work in media, this is the perfect CAKE.com set for you.
DownloadBrand IRL
See how we implement our guidelines in real life for a cohesive look across our design.
Modular (by) design
Our design works as our products do - it can be used independently or as a cohesive system. Each product has its own unique identity, connected through a unified design language.
Keep work simple
Best in class productivity tools
No-fluff work culture
Explore brand library
Logos
Check out our product logos, and see how they fit into the CAKE.com modular system.
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Colors
Learn about the colors that represent each of our products, connect to their core purpose and personality.
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Shapes
Discover the shapes that reflect our products' functionalities, and the shape that ties them all together.
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Typography
Learn about the two modern typefaces we utilize, and how to apply them correctly for a clear, readable look.
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Illustrations
Meet our 3D illustrations that bring personality and a modern digital feel in friendly and optimistic scenes of daily work.
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Social media
Discover templates we use for our social media accounts, and guidelines on how to apply them.
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Resources
Explore our library for downloadable content. Find logos, templates, brochures, and other brand assets here!
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